About Safra

Safra is like an invisible friend — a gentle voice that nudges you to notice, to pause, to try something small. No judgment, no pressure. Just quietly there, being alongside you.

How it started

I'm Dhwani — a female founder who's spent over a decade in tech, building products and writing code. But that's just the LinkedIn version.

The real version? I've traveled across continents chasing sunsets and street food. Fell deeply in love (happily married now 💕). Partied until sunrise and regretted it the next morning. Burned out spectacularly. Rebuilt quietly. Navigated the chaos of transitions — new cities, new chapters, new identities. Had wins no one saw, and losses I didn't talk about.

Through all of it, I kept wishing for something that would just... be there. Not a therapist. Not a productivity app. Not another thing telling me to meditate for 10 minutes. Just a gentle presence. Something that noticed life alongside me.

That's why I built Safra.

Some days Safra is thoughtful.
Some days it's playful.
Some days it's just a place to put something down and move on.

Some days a lot. Some days nothing.
Both are allowed.

"What if noticing life wasn't about fixing yourself, but simply being present to it?"

The name

Safra comes from safranama — a beautiful word in Hindi and Urdu meaning "the story of a journey." Life isn't a destination; it's a journey to notice.

What we believe

🌱 Gentleness over pressure

No streaks. No guilt. Just gentle invitations to notice what's already there.

✨ Quality over quantity

A few present minutes are worth more than hours of distracted scrolling.

🎁 Sharing is caring

Create a Safr for someone — whether to cheer them on, make them laugh, or just say "I see you."

🎨 Craft with intention

Every detail is designed to feel warm, not clinical. Because the space you're in shapes how you feel.

Get in touch

I'd love to hear from you — feedback, ideas, or just hello. Reach out at safra.beta@gmail.com.