Safra
Noticing life
Daily prompts, playful actions, and gentle lifestyle nudges — delivered without streaks or pressure. Just presence.
Noticing life
Daily prompts, playful actions, and gentle lifestyle nudges — delivered without streaks or pressure. Just presence.
"I built Safra to be like an invisible friend — always there, no judgment, no pressure, just being. A space for noticing life, playful experiments, and the occasional strange prompt, without turning it into yet another thing to optimize."— Dhwani, Founder ✨
Safra comes from safranama — a poetic word in Hindi and Urdu meaning "the story of a journey." Each Safr you take becomes part of your own safranama, a gentle record of where your attention has wandered and what you've noticed along the way.
Bite-sized journeys called Safrs — prompts, actions, and playful experiments designed to help you notice what matters.
Hand-crafted journeys for different life moments — from morning reflections to navigating change.
Each day brings a new capsule — a gentle prompt or small action that takes just a few minutes.
Create a personalized journey for someone you care about. A thoughtful gift that keeps giving.
Earn stickers as you complete Safrs. Your attention trace shows where your mind has been.
From self-reflection to relationships, there's a Safr for every moment.
Design your own journey — for yourself or someone special.
Tell us what's on your mind, pick the vibe, and we'll craft a personalized Safr just for you. Your prompts, your pace.
Create a Safr to cheer someone on, make them smile, or just say "I see you." Fun, thoughtful, and uniquely them.
Download Safra and start noticing life, one capsule at a time.